HTC Corporation (TWSE: 2498) revealed the Vive Tracker and Vive Deluxe Audio Strap during the CES 2017 event last month. The products would be available for the consumers later this year. The Vive tracker will open new options for developers to make VR more immersive with additional tracking capabilities and new peripherals. The company is trying to bridge the gap VR and the real world. One of the most important features is that the Vive Tracker will integrate with any number of future VR accessories via a simple connection, ensuring developers and consumers will have a single accessory to unlock thousands of new experiences.
The Vive Deluxe Audio Strap is designed for a comfortable and convenient VR experience with integrated earphones and a sizing dial for a quick adjustment of the headstrap. Another important feature is that the new headstrap routes the 3 in 1 cable in a cleaner and comfortable manner.
The company also started accepting applications from the developer community to kick start development of the Vive ecosystem by giving 1000 Vive trackers. As per the company has received more than 2300 applications till date and it is carefully reviewing all the submissions.
“We are already seeing fresh thinking for VIVE Tracker and we couldn’t be more excited by the breadth and depth of the applications we’ve received,” said Daniel O’Brien, GM, US and EMEA, HTC VIVE. “For us, the tracker represents an important investment in the VR community to grow the future of VR without limits on experimentation.”
The company released its fourth quarter 2016 results on February 14th, 2017. Revenues were NT$22.2 billion down 15.72% y-o-y. Gross margin came at 10.5% when compared to 13.9% for last year. Net loss reduced which came at NT$3.1 billion when compared to net loss of NT$3.4 billion for the same period last year. EPS was NT$(4.10) when compared to NT$(3.77). Cash at the end of the quarter was NT$103.1 billion.
The company launched HTC 10 evo and HTC Desire 10 pro in the fourth quarter. In relation to VR the company continued its expansion of consumer and enterprise sales channels for HTC Vive. In the enterprise sector company is targeting automotive, medical and design companies. Virtual reality would be the prime focus of the company in the coming quarters as the company core mobile business revenues have peaked.
HTC is challenging Sony’s PlayStation VR, Facebook’s Oculus Rift and Samsung Gear VR. The company is projecting the product as superior with slight premium pricing when compared to its competitors. HTC Vive initial response is believed to be satisfactory.
About HTC Corporation
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world.